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How to meet premium wine export demand: Are you ready?

Now is the time for premium Australian white wine producers to capitalise on the demand from northern hemisphere markets – the technology available means we can get our white wine on shelves for their summer season.

The recent Wine Australia report is reflecting the industry’s optimism toward exporting, as figures show Australian wine has risen in value with demand being driven by Asia. China and Hong Kong join the US, UK and Canada as the top five export countries – all in the northern hemisphere.

The challenge of getting more white wine on northern hemisphere shelves before their summer season, when the highest consumption of white wine occurs, has been due to seasonal variations and the time-frames of getting product exported.

The Game Changer

The convergence of two technologies has seen winemakers in New Zealand bridging that gap, so the seasonal variation issue is being broken down.

They have identified the ability to narrow the point from which the wine goes from fermentation to packing, to meet deadlines for distributors to export product in time for the northern hemisphere summer.

Innovation

This tech was engineered here in Australia and I firmly believe this will shift the paradigm in our ability to compete internationally.

Combining continuous tartrate stabilisation with cross flow filtration allows us to filter wines at cold stability temperatures of -4° to -5°, on demand.

By being able to clarify and tartrate stabilise wines on demand in one single movement, the often many weeks of preparation is being significantly reduced enabling wines to be bottle ready and on shelves for northern hemisphere summer peak cycle consumption. As northern hemisphere harvests occur in summer and the process of winemaking requires at least two to three month before wines are package ready, many locally made white wines would be some 12 months old by the time consumed.

Australia and NZ as wine export leaders

Australia and New Zealand’s geographic position, gives comparative and competitive advantage over other producers. We have the potential to significantly increase our market share beyond what we’ve seen in the last 12 months, but we need to be innovative and we need to take action now.

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